Time Is Not Money in Your Job Search

“Time is money.” We have heard this saying many times over. However, when out of work, time is not money. While in the process of looking for a new position, time is not revenue, it is an investment. This investment is called sweat equity. Sweat equity is the time spent adding value to a project or business. Using this analogy, a job search can be (and should be) looked at as starting a business.

Photo Cred: monkeyc.net

If you are unemployed, your job is looking for one. You are the CEO, CMO, and CFO all wrapped into one. Just like any business, job seekers need to create a strategy, goals, and objectives. This part of the search takes time; this is your sweat equity. Talk to any business owner, and they will tell you that they put a lot of sweat equity into starting their business, but they will also tell you that they also had to invest capital.

Many people looking for a new position do not invest capital into their job search. Sweat equity is built spending hours on job boards, applying to positions via job sites, going to career fairs and networking events. These methods worked when unemployment was low, but in the current conditions, this is not enough. Job seekers need to invest in their job search.

I have gone to many personal branding presentations. I have also given many presentations on this topic myself. One common tip that presenters give is to buy your own domain name. Most, however, do not tell the individuals in the audience what to do once it is purchased. So here are some tips that I have used, and have given me some great results while looking for a new position.

  1. Build your own web page- Businesses have a web page, why shouldn’t you. A website is your online marketing brochure. It tells people who you are, what your interests are, what skills you have. It also provides you another way to market your personal value proposition (unique value proposition, elevator speech, whatever you want to call it). This is also a great way to use key words and your name to help you rank higher in search results. For a minimal cost, there are many hosting companies that can provide a tool that will help you get started. Cost: around $50.00
  2. Start a blog- If the position that you are going for would require you to write, why are you not writing? Blogging is a great way to get your name out and there are many cost effective ways to start a blog. Free tools like WordPress and Blogger would allow you to set up a blog at no cost. I would recommend using a hosted blog that would allow the blog to be under the domain name that you purchased, rather than using a “yourdomain.wordpress.com” URL. Hosted Blog Cost: around $50.00
  3. Create your own email- This is probably the most important part. Why would you go through the investment of getting your own domain name and then continue to use a Gmail, Yahoo, or Hotmail email account? Why help these companies extend their brand when your email can become a great marketing tool for you? Sending an email from “yourname@yourname.com” shows recruiters that you have invested time in your search. This may also lead them to look at the website or blog that you set up since they see the domain name in your email. Most companies will set up one email address with the purchase of the domain name. Cost: free

Personally, these tips have helped me in my job search. In fact, 75%-80% of the interviews I go on, the interviewer mentions my website. I hope that these tips can help you in your job search and personal branding.

One Thought on “Time Is Not Money in Your Job Search

  1. Thank for the detail explanation. Not a lot of site do that anymore. I would recommend people coming to this blog.

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